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How to Realize ROI From Personalization
Want a happier reader? It's no secret that offering more personalized content can increase engagement. Need proof? A recent Yahoo white paper, "The Balancing Act: Getting Personalization Right," revealed that nearly four out of five consumers desire some kind of...
A Guide to Customer Data Solutions: Tools That Extract Meaning
Campaign Management ToolsAlterian Marketing SuiteAprimo Marketing StudioAprimo Relationship ManagerInteractive Marketing HubUnica SuiteEpiphany MarketingNeolane CampaignSiebel Enterprise Marketing SuitePortrait SuiteResponsys Interact SuiteSAP CRMCustomer Intelligence...
For Content Marketers, Natural Language Generation is a Lifesaver
The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night. As the amount of content needed to create superior customer experiences continues to...