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Reimagining Monetization in a Post-Advertising World

Branching Out: Sponsored Content and Affiliate LinksMarc Andre is a personal finance blogger with vitaldollar.com. He’s been a content marketer and online publisher for the past decade; Andre says that, early on, he made all of his income from advertising. But...

Kofax Acquires Mohomine

Kofax, an information capture vendor, has acquired San Diego-based automated text classification and extraction developer Mohomine in a cash transaction. Kofax is the product-development subsidiary of DICOM Group plc. Kofax expects to release the first products...

To Do Programmatic Advertising Yourself, Start by Picking a DSP

Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display ad dollars in the U.S. were transacted...