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SAE International: A Case of Elusive Consistency

Company: SAE InternationalSAE International (SAE) is a 501(c)(3) nonprofit, global organization that serves more than 100,000 folks in the automotive, aerospace, and commercial vehicle industries. It has members in about 100 countries and, per its website, is...

Thomson Gale Introduces Digital Archive on Life and Works of Jorge Luis Borges; Launches The Making of the Modern Economy

Thomson Gale, a part of The Thomson Corporation, has announced the launch of The Life and Works of Jorge Luis Borges: A Digital Database and The Making of the Modern Economy: The Goldsmiths'-Kress Collection of Economic Literature 1450-1850.The information in The Life...

Transforming the Drive to Web Campaign

Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next...