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How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing

The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...

Don’t Believe the Hype: People Are Willing to Pay for Content

It’s hardly news that consumer preferences have shifted from outright ownership to paying for services on a subscription basis. The so-called subscription economy is going strong, with popular services such as Netflix and Amazon Prime boasting millions of...

Eye On with Jordan Edelson, CEO of Appetizer Mobile

Jordan Edelson’s company, Appetizer Mobile, has created mobile apps for clients ranging from Lady Gaga to the NBA to educational company Montessorium. CEO and founder Edelson sees augmented reality [AR] and virtual reality [VR] as significant opportunities for...