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Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's...

The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...

It’s hardly news that consumer preferences have shifted from outright ownership to paying for services on a subscription basis. The so-called subscription economy is going strong, with popular services such as Netflix and Amazon Prime boasting millions of...