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We all know that good word-of-mouth is integral to the success of a business. I bet the last time you tried out a new restaurant, you did it on the recommendation of a friend—or maybe you just checked the Yelp reviews. The 2015 “Nielsen Global Trust in...

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's...

The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...