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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Digital Marketing & Voice Search: What Marketers Need To Know

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. Even though the category has only been around for a few years—having launched in...

Are You a Slave to SEO Keywords? Why You Should Write for Readers, Not Bots

Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...

If Two Heads Are Better than One, Try 7,000 with Wikipedia

As much as you may claim to be, or hope to be, all knowing, chances are good that you're not. But if you combine your knowledge, with my knowledge, with the knowledge of 7,000 or so others around the world, chances are good that we are collectively a whole lot smarter...