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Content Marketing Metrics that Matter
Technology Is Your FriendThe bad news is that it can be downright difficult to get from A to B: that is, deciding on the most impactful metrics and developing processes and strategies to track them. The good news is that plenty of worthwhile technology exists to get...
B2B Gets Social Media
Deep Customer EngagementSocial networks may make internal information more accessible, but social media tools such as blogs, forums, and wikis can do something even more powerful for B2B companies: enhance credibility and improve responsiveness. "‘Interrup-tion...
The Best Apps in Publishing
Apple ads once told us that "There's an app for just about anything." It turns out this wasn't just another catchy marketing slogan. There really is an app for just about anything these days. Just pop open Apple's App Store or Android's Market, and you'll find a...