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To Do Programmatic Advertising Yourself, Start by Picking a DSP
Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display ad dollars in the U.S. were transacted...
How the Power of Suggestion Will Change the Way We Use Content
Remember when Amazon first started giving us product recommendations? I’ll always remember the first time I saw that now-famous line: “Customers who bought this item also bought...” It’s no exaggeration to say that line changed my life for the...
FileNet Acquires Shana Corporation; Announces Availability of Virtual Content Management Capabilities
FileNet Corporation, a provider of Enterprise Content Management (ECM) solutions, has acquired Shana Corporation, a provider of electronic forms software. This acquisition is expected to provide FileNet with the technology and expertise to address the growing Forms...