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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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Go With Your Gut: When You Can Ignore the Algorithms
A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a...
If Two Heads Are Better than One, Try 7,000 with Wikipedia
As much as you may claim to be, or hope to be, all knowing, chances are good that you're not. But if you combine your knowledge, with my knowledge, with the knowledge of 7,000 or so others around the world, chances are good that we are collectively a whole lot smarter...
Buying & Selling…But What About Marketing?
Every April, when the Buying & Selling eContent event gets underway in sunny Arizona, I wonder yet again about the nearly invisible role marketing plays in the econtent industry. Because of our mystery-profession status, what marketers do for an organization is...