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Multilingual Marketing: The Right People for the Job

A multinational’s success increasingly relies on its ability to connect with audiences around the globe. To do so, the company needs to speak to its customers in their native language. According to Common Sense Advisory, a typical global player must translate...

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App Adaptation: Enterprise Moving Slowly on Mobile

Everyone in the content business knows that mobile use is on the rise, and many content providers are rushing to move their content to applications. Earlier this year, Apple announced the 10 billionth download in the App Store, and the 2-year-old Android Market...

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