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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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The Power of Celebrity: Emotion, Authenticity, and Engagement

Did you know that One Direction star Harry Styles is the happiest celebrity on Twitter? I have to confess that was news to me too. Data scientists at the semantics analytics firm Adoreboard used the text analysis methodology Toneapi ?to detect and interpret emotions...

Seismic Integrates with Marketo to Deliver New Capabilities for Revenue-Driven Marketers

Seismic, an enterprise-grade sales enablement solution, announced it will join Marketo’s LaunchPoint ecosystem, the a robust community of partner technologies. The integration is meant to improve lead scoring and advanced campaigns for marketers while...

censhare AG

censhare’s purpose is singular. It is to make your life easier. Whether you are a marketing manager arduously sifting through a sea of collateral or a product manager working tirelessly to piece together a seemingly infinite amount of data, our software makes it...