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Are Brand Communities the Future of Marketing?
Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's...
How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing
The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...
Don’t Believe the Hype: People Are Willing to Pay for Content
It’s hardly news that consumer preferences have shifted from outright ownership to paying for services on a subscription basis. The so-called subscription economy is going strong, with popular services such as Netflix and Amazon Prime boasting millions of...