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How to Launch an Influencer Campaign
We all know that good word-of-mouth is integral to the success of a business. I bet the last time you tried out a new restaurant, you did it on the recommendation of a friend—or maybe you just checked the Yelp reviews. The 2015 “Nielsen Global Trust in...
Are Brand Communities the Future of Marketing?
Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's...
How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing
The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are...