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The Revenue-Driven Marketer: The Path to Performing as A Profit Center
There used to be a clear separation between sales and marketing, but the new reality is that marketing is quickly becoming a source of growth and productivity. Traditionally, marketing is viewed as a cost center that builds awareness and shapes brand perceptions. But...
KANA Enhances KANA IQ
KANA Software, Inc., a provider of multi-channel customer service, has announced enhancements to KANA IQ, the company's solution for enterprise knowledge management and customer service optimization. KANA IQ 9.1 features new workflow capabilities for managing the...
Storytelling with IoT: What Brands Need to Understand to Maximize ROI
You’ve stepped out of your house for a run around the neighborhood. Half an hour passes and you check your smart fitness watch and are pleasantly surprised to find that you’ve achieved more mileage than usual for that amount of time. Smiling, you head home...