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Rethinking the Value Proposition of Your Digital Content
Today’s publisher lives in a digital world. The internet as we know it began over 25 years ago. The great and powerful iPad – once touted as the salvation for publishers – is already almost a decade old. While print is not dead and will continue to...
The Revenue-Driven Marketer: The Path to Performing as A Profit Center
There used to be a clear separation between sales and marketing, but the new reality is that marketing is quickly becoming a source of growth and productivity. Traditionally, marketing is viewed as a cost center that builds awareness and shapes brand perceptions. But...
KANA Enhances KANA IQ
KANA Software, Inc., a provider of multi-channel customer service, has announced enhancements to KANA IQ, the company's solution for enterprise knowledge management and customer service optimization. KANA IQ 9.1 features new workflow capabilities for managing the...