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What’s at Stake for Content Creators in the Net Neutrality Debate?
The Other Side of the Coaxial CableIt's easy to assume that virtually all content providers support a free, open, and neutral internet unsullied by bandwidth throttling, paid prioritization, and blocked content; however, the issue is not so simple for many. Some...
Rethinking the Value Proposition of Your Digital Content
Today’s publisher lives in a digital world. The internet as we know it began over 25 years ago. The great and powerful iPad – once touted as the salvation for publishers – is already almost a decade old. While print is not dead and will continue to...
The Revenue-Driven Marketer: The Path to Performing as A Profit Center
There used to be a clear separation between sales and marketing, but the new reality is that marketing is quickly becoming a source of growth and productivity. Traditionally, marketing is viewed as a cost center that builds awareness and shapes brand perceptions. But...