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Building a Subscriber BaseOn top of that, brands and individuals need to focus on attracting subscribers and proving the value of their video subscription offering, as the market for subscription models only continues to become more crowded. "The problem with...

In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking revenue solutions...

Name With the Face: Durant GipsonJob Title: Data AnalystOrganization: AddThisURL: addthis.comJob FunctionDurant Gipson is a data analyst at AddThis, a media web-tracking technology company that provides a social bookmarking service. Most of his...