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Five Content Marketing Tools to Increase Customer Retention Across Channels
According to a Harvard Business School study, increasing customer retention by 5% results in a 70% increase in profits. But customer engagement is tough in a market where interruption is constant and people’s attention spans are short.Additionally, your...
Digital Marketing & Voice Search: What Marketers Need To Know
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. Even though the category has only been around for a few years—having launched in...
Are You a Slave to SEO Keywords? Why You Should Write for Readers, Not Bots
Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in...