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Mezzetta: A Case of Influencer Engagement

Company: MezzettaIf you love olives, pickled peppers, pasta sauce, or any number of other delicious food items, there’s a good chance a Mezzetta product is in your pantry. This family-owned business has been around since 1935. Based out of Napa Valley in...

3 Strategic Milestones to Make a Global Brand Voice Trigger and Meet Local Vibes

For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The digital age has made it more critical, considering the number of channels and borderless platforms where local customers can...

What Is Content Analytics and Who Needs It?

There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content...