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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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The More Journalism Changes, the More It Stays the Same
As I write this, we are 4 weeks into the new presidency. It’s fair to say the press has played a central role in the early days of this administration. We have seen that even while journalists’ jobs are shifting—thanks to new technologies and...
Why Data Is the New Oil
Tech brands dominate the list of most valuable companies, and a huge part of this is the value of data. So it’s no surprise that there is nothing hotter in the mobile world right now than data. One of the reasons for this is the software and hardware of mobile have...
App Acquisition and Retention Lessons From the Pros
As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I’m encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for...