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Diversification: The Key to a Thriving Media Empire

Here at EContent, we recently had the misfortune of reporting on a competitor's demise. In March, Gigaom posted an announcement on its site telling readers that it was closing up shop because it was unable to pay its creditors. This came as a big surprise to those of...

A New Holy Grail: How to Use Intent Data in B2B Marketing

In the marketing world, we talk about “holy grails” – data sources so valuable that they seem to give your campaigns eternal life. B2C marketers have long considered intent data to be one of those holy grails. They have been studying keystrokes,...

5 Digital Marketing Tips for Your Online Event

With the dawn of technology comes the ability to meet as a group without physically being in the room. Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new.For that reason, marketing can be...