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So You Want to Be a Media Mogul: Lessons From Econtent Entrepreneurs
THE BUSINESS OF STARTUPSIf you're eager to incorporate your dream of becoming a digital content mover and shaker, the first step is to move quickly, says Mody. "Start your company as soon as you've validated your idea, because every day that goes by is a day that's...
Push vs. Pull: The Right Path to Content Personalization
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push"...
Television Advertising Is Getting More Personal
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn’t been true for more traditional media. However, the...