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3 Strategic Milestones to Make a Global Brand Voice Trigger and Meet Local Vibes
For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The digital age has made it more critical, considering the number of channels and borderless platforms where local customers can...
What Is Content Analytics and Who Needs It?
There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content...
Push vs. Pull: The Right Path to Content Personalization
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push"...