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Advice for Surviving the ‘Cookie Apocalypse’
With the one year anniversary of GDPR fast approaching, Google and Facebook have taken the opportunity to stun marketers with big announcements concerning privacy. Google is cracking down on third-party cookies and Facebook is letting users clear their histories,...
A Guide to Multiplatform Publishing: Getting Your Content on Every Device
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by...
Mezzetta: A Case of Influencer Engagement
Company: MezzettaIf you love olives, pickled peppers, pasta sauce, or any number of other delicious food items, there’s a good chance a Mezzetta product is in your pantry. This family-owned business has been around since 1935. Based out of Napa Valley in...