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A Guide to Multiplatform Publishing: Getting Your Content on Every Device
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by...
Mezzetta: A Case of Influencer Engagement
Company: MezzettaIf you love olives, pickled peppers, pasta sauce, or any number of other delicious food items, there’s a good chance a Mezzetta product is in your pantry. This family-owned business has been around since 1935. Based out of Napa Valley in...
3 Strategic Milestones to Make a Global Brand Voice Trigger and Meet Local Vibes
For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The digital age has made it more critical, considering the number of channels and borderless platforms where local customers can...