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Content Management Case Studies
CM Brings Order to Book ProductionProgressive Information Technologies www.pit-magnus.com Case: McGraw-Hill Current Medical Diagnosis and Treatment Reference www.mcgraw-hill.com/medical/lange/cmdt/ Product: Vasont ASP Platform: Browser-based Price: 5 users cost...
What Does Lean Six Sigma Have to Offer to Globalize and Localize Content?
Lean Six Sigma is a methodology that has proved to be useful in many business areas in the digital age. Specifically, it helps increase operational excellence and process agility. In my experience, content and product globalization is no exception. I've undergone the...
It’s Time to Start Sleeping With Your Customers
Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention...