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Why Data Is the New Oil
Tech brands dominate the list of most valuable companies, and a huge part of this is the value of data. So it’s no surprise that there is nothing hotter in the mobile world right now than data. One of the reasons for this is the software and hardware of mobile have...
App Acquisition and Retention Lessons From the Pros
As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I’m encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for...
Content Quality in Devolved Authoring Environments
In the beginning, there was the word. It wasn’t content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long,...