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Digital Content News for Content Creators & Entrepreneurs - The Tilt

the tilt by Joe Pulizzi

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App Acquisition and Retention Lessons From the Pros

As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I’m encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for...

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Content Quality in Devolved Authoring Environments

In the beginning, there was the word. It wasn’t content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long,...

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