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What is Customer Communications Management?
Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication...
A Guide to Chatbots for Publishers
Chatbots exploded onto the scene in 2016 when Facebook Messenger enabled anyone to create a chatbot hosted on the Messenger platform. Soon after, tech companies of all sizes were getting in the game, including Google, Amazon, and Apple. Publishers were quick to...
Curiosity and Social Media Success
After a particularly tough winter, spring cleaning has hit our neighborhood hard, and we recently received a bag of old electronics for the kids. Buried underneath a phone and handheld organizer were three versions of portable CD players. My 7-year-old daughter became...