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A New Holy Grail: How to Use Intent Data in B2B Marketing
In the marketing world, we talk about “holy grails” – data sources so valuable that they seem to give your campaigns eternal life. B2C marketers have long considered intent data to be one of those holy grails. They have been studying keystrokes,...
5 Digital Marketing Tips for Your Online Event
With the dawn of technology comes the ability to meet as a group without physically being in the room. Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new.For that reason, marketing can be...
An Interview with Dylan MacNamara, Senior Deputy Editor, Bleacher Report, Inc.
Name With The Face: Dylan MacNamaraJob Title: Senior Deputy EditorOrganization: Bleacher Report, Inc.URL: bleacherreport.comJob FunctionWith a job description that most sports fans would salivate over, Dylan MacNamara, senior deputy editor at digital sports media...