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SharePoint at a Glance
If you work in digital marketing, IT, or internal communications, chances are you’ve heard about SharePoint. Perhaps you’ve heard that it’s is difficult to use, ugly, and immobile—so bad, in fact, that it’s pretty much a dying platform....
Micro-Experiences: New Opportunities in Multichannel Marketing
In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple...
4 Factors to Consider Before Creating Content
Sure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video?Marketing is ultimately about making people aware of a product or service. Content is a function of...