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Why Brands Are Investing More Into Influencer Marketing in 2017
Online video has undergone some upheavals, changes, and iterations since I began this column. But new on the online video horizon for this year is influencer marketing.Yes, old-fashioned celebrity-endorsement-style influencer marketing. In fact, the platform gen.video...
SharePoint at a Glance
If you work in digital marketing, IT, or internal communications, chances are you’ve heard about SharePoint. Perhaps you’ve heard that it’s is difficult to use, ugly, and immobile—so bad, in fact, that it’s pretty much a dying platform....
Micro-Experiences: New Opportunities in Multichannel Marketing
In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple...