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4 Tips for Testing Your Website Content
Content is the currency of the web—or, at least, relevant content is. Its relevant content that drives people to your site for the first time and to a greater degree persuades them to purchase from your store. (You can read more about relevant content here, here...
Why Brands Are Investing More Into Influencer Marketing in 2017
Online video has undergone some upheavals, changes, and iterations since I began this column. But new on the online video horizon for this year is influencer marketing.Yes, old-fashioned celebrity-endorsement-style influencer marketing. In fact, the platform gen.video...
SharePoint at a Glance
If you work in digital marketing, IT, or internal communications, chances are you’ve heard about SharePoint. Perhaps you’ve heard that it’s is difficult to use, ugly, and immobile—so bad, in fact, that it’s pretty much a dying platform....