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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Focusing on Your Customer Experience Is Great for Business

According to Elon Musk, “If you are not failing, you are not innovating enough.” But many organizational cultures still fear failure, so it creates a vicious cycle. Do you dare to fail or even admit failure? Do you take step-change risks or take a series...

A9.com Buys SnapTell

A9.com, a subsidiary of Amazon.com, has purchased SnapTell, a startup that offers users a way to search for product information from their mobile phones. Its free iPhone and Android apps let lets users take a photo of the cover of any CD, DVD, book, or video game, and...

What is Content Security?

Content Security means different things to different organizations. For enterprises, it's often about confidentiality and legal concerns. For the media and publishers, it's about making sure content - or intellectual property - isn't stolen or illegally...