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Publishing in the Cloud: Tips for Publishers on Making the Transition

WORKFLOW IN THE CLOUDIn addition to using the cloud for storage and servers, there are a host of cloud-based applications that provide the opportunity to take many of the most common workflow components of publishing off the desktop and put them into the cloud. Adobe...

5 Tips to Bring the Art of Storytelling Back to B2B Marketing

People are natural storytellers. For centuries, storytelling was the primary way that cultures around the world preserved their traditions and kept their customs alive. Over the last few years, B2B marketers have strayed from one of the most natural, easy ways to...

Advice from VCs: Digital Content Investors Tell Us What They Look For

Looking Beyond Advertising RevenuesIn terms of revenue models that VCs find compelling, advertising continues to play an outsize role. "The predominant model is, and will continue to be, advertising," says Lee. "There's still an opportunity to build an...