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How to Integrate Content and Commerce
Today’s consumers expect to be able to buy what they want, when they want, and where they want. They value retailers that demonstrate an understanding of their needs and that create personalized offers tailored to their preferences without crossing the line into...
Tools You’ll Use: Jeff Campagna, Creative Director, Compass Cultura
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.What are your three favorite...
What is Customer Communications Management?
Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication...