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Machine Learning in Your Marketing Mix
Marketers can be excused if they are facing cognitive dissonance about artificial intelligence (AI). They may be struggling to implement foundational marketing/technology tools, but they are expected to be ready for new AI applications that are way more complex.AI can...
How to Reverse Engineer the Customer Experience
Digital channels have transformed the customer experience battlefront. The terrain has changed and it’s more challenging than ever, as the battle for customer experiences is a 24/7 job. Today’s consumers expect access to information and services whenever...
How to Integrate Content and Commerce
Today’s consumers expect to be able to buy what they want, when they want, and where they want. They value retailers that demonstrate an understanding of their needs and that create personalized offers tailored to their preferences without crossing the line into...