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Quiet Content: The Secret Ingredient in The Great British Bake Off
By now you’ve likely heard about the revelation that is burnout. The topic of burnout has been around for a while but recently resurfaced after a BuzzFeed article dubbed millennials the burnout generation, which caused an uproar from new burnout believers.But if...
Using Content-Driven Commerce to Improve the Customer Experience
Improving the customer experience is something that almost every marketer is focused on. While many of the headlines are about how Amazon has changed the way we experience the B2C world, the B2B world has taken notice and is taking action to improve the customer...
Focusing on Your Customer Experience Is Great for Business
According to Elon Musk, “If you are not failing, you are not innovating enough.” But many organizational cultures still fear failure, so it creates a vicious cycle. Do you dare to fail or even admit failure? Do you take step-change risks or take a series...