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Integrating BI and MI for Big Data Decision Making
Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. It's used to look for clues about effectiveness, efficiency and productivity and how it can...
Publishing in the Cloud: Tips for Publishers on Making the Transition
WORKFLOW IN THE CLOUDIn addition to using the cloud for storage and servers, there are a host of cloud-based applications that provide the opportunity to take many of the most common workflow components of publishing off the desktop and put them into the cloud. Adobe...
5 Tips to Bring the Art of Storytelling Back to B2B Marketing
People are natural storytellers. For centuries, storytelling was the primary way that cultures around the world preserved their traditions and kept their customs alive. Over the last few years, B2B marketers have strayed from one of the most natural, easy ways to...