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How to Maintain Integrity When Using Affiliate Links
While affiliate marketing’s popularity is on the uptick, it’s more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with...
Information Overlook
I make no apology for returning to the subject of search technologies and products so soon after covering some aspects of the topic on my April column. Attending the Eighth Infonortics Search Engine Meeting that took place in Boston in early April has prompted my...
How People Really Search
People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for...