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Global Yet Local: Uniquely Customizing Content

With customers speaking multiple languages across geographic borders, global businesses must ensure that they are not only translating customer communications, but doing it well. According to Pew Research, as of June 2015 English is used by 26% of internet...

All Content Is Personal: The Importance of Knowing Your Audience

KEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the "Online Personal Experience" study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is unrelated to their interests. With numbers such as...

What is Digital Experience Management?

Let’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your customer “experiences” your...