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the tilt by Joe Pulizzi

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ROI on Structured Content

Making the business case for a technology change is primarily about your return on investment (ROI).Your investment to structure your content is likely to be much greater than the direct costs for a component content publishing system, including the software licenses...

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Link Building Marketplace: Should You Participate?

Do you know the average cost of straight up buying links in popular niches? Well, according to a study done last year by Ahrefs, that number is around $360. One of the reasons I decided to write about this topic is the increasing number of, let’s call them...

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