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Essentials of “True” Content Marketing
Last year, during a Q&A session after a content marketing presentation I'd given to business owners, I heard myself say the following: "Content Marketing is like being pregnant. There's no such thing as being ‘just a little bit.'" In that moment I realized...
Overcoming the Challenges of Calculating Digital Marketing ROI
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it...
Sitecore Acquires Pectora
Sitecore acquired the development team and the intellectual property of Pectora, a long-standing Sitecore technology partner that provides web publishing solutions for deep integration with print-based projects. According to Sitecore, the combined offering is designed...