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Tips for Creating ADA Compliant Content
The Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush in 1990 to provide people with disabilities sufficient access to public areas. When this law was passed, the internet did not exist as we know it today. Given the ubiquity of...
Essentials of “True” Content Marketing
Last year, during a Q&A session after a content marketing presentation I'd given to business owners, I heard myself say the following: "Content Marketing is like being pregnant. There's no such thing as being ‘just a little bit.'" In that moment I realized...
Overcoming the Challenges of Calculating Digital Marketing ROI
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it...