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How AI is Impacting Content Marketing
While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already...
Tips for Creating ADA Compliant Content
The Americans with Disabilities Act (ADA) was signed into law by President George H.W. Bush in 1990 to provide people with disabilities sufficient access to public areas. When this law was passed, the internet did not exist as we know it today. Given the ubiquity of...
Essentials of “True” Content Marketing
Last year, during a Q&A session after a content marketing presentation I'd given to business owners, I heard myself say the following: "Content Marketing is like being pregnant. There's no such thing as being ‘just a little bit.'" In that moment I realized...