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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Starbucks and Social Media: Go beyond the Coffee

Starbucks is on a roll. The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else -- a personal relationship. So far, the company seems to be succeeding. Many CEOs talk about how social media...

An Interview with Taylor Howard, Lead Content Strategist of International User Experience and Design, Alibaba Group

Name With the Face: Taylor HowardJob Title: Lead Content Strategist of International User Experience and DesignOrganization: Alibaba GroupURL: alibabagroup.com/en/global/homeJob FunctionIn her role as lead content strategist for Alibaba Group, Taylor...

Study Reveals Biggest Pain Points in the Marketing Funnel

GetResponse, the global innovator in digital and email marketing, in partnership with global research firm Demand Metric, announced the results of the “2019 Funnel Friction Benchmark Study.” The study, conducted from June–July 2019, analyzes the...