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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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AI-Generated Books: Blueprint for the Future?

AI leadership in Europe is lagging behind the U.S. and China, according to a 2018 report from the European Commission. So at the beginning of April, I was pleased to read that scientific publisher Springer Nature had produced what it claimed was the first...

7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era

Programmatic ad spend is on the rise like never before. By the end of 2018, the industry experts predict it to reach $46 billion in the U.S. By 2020 ad spend is expected to double to a whopping $86.2 billion. On the surface, the future of ad tech ecosystems equipped...

How to Reach the Right Age Group with Your Content

Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique...