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All Content Is Personal: The Importance of Knowing Your Audience
KEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the "Online Personal Experience" study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is unrelated to their interests. With numbers such as...
What is Digital Experience Management?
Let’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your customer “experiences” your...
Is it Content or Journalism?
The internet has blurred the line between medium and message but it hasn't changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television, radio and paper, consumers are presented with...