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What is Digital Experience Management?
Let’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your customer “experiences” your...
Is it Content or Journalism?
The internet has blurred the line between medium and message but it hasn't changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television, radio and paper, consumers are presented with...
World Cup Activations – How FIFA Got Personal for 2018
Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year’s World Cup fever. A simple television campaign is no longer enough to hook FIFA...